Web Development
- Cost effective, bespoke Web design & development
Web application development & systems integration
Mobile responsive website design
eCommerce & payment solutions
Website management, maintenance, support & hosting
Content Management System (CMS) development & training
Website consultancy, security & performance optimisation
Website Design & Development
STROBE provides quality, cost effective, bespoke web design and development from brochure sites and eCommerce sites to web applications that are integrated into your line of business applications
We work closely with your business to understand customer requirements, determine target markets and define performance objectives … all of which drives the custom design and development approach
Even our most basic of website packages includes a mobile responsive site, Content Management System (CMS) and CMS training, database integration, SEO fundamentals, Google Analytics and a secure SSL certificate
Upon completion of your website we provide professional website hosting, site maintenance, upgrades and security patching, support and free ongoing cosmetic changes
Web Application Development & Systems Integration
The web browser has become the standard user interface for modern business applications
We build web based applications that interface with your existing line of business applications and databases
We’ve got you covered … from workflow systems, reporting tools, knowledge management databases, supply chain solutions and all sorts of custom built web services to automate business processes, eliminate duplication and deliver powerful reporting functionality
We never charge for any ongoing licensing and apps can have unlimited users with custom permissions and because they’re browser based you just log on and away you go … no need for any software installation or minimum PC requirements
Web application development projects are managed from end to end and customers are provided with training, documentation and ongoing support and maintenance post implementation
We have talented developers & systems engineers proficient in managing your end to end web application build. Get in touch today to discuss your ideas & requirements
Website Maintenance
Keeping your website up to date is super important as content can become out of date very quickly. Websites should be reviewed and updated regularly to ensure content is still relevant, current, informative and accurate. STROBE create websites that allow customers to update content themselves or we can manage those updates for you
Hacked websites are a lot more common than you might think. Website security upgrades are absolutely necessary for commonly used CMS frameworks. Most CMS sites use 3rd party plugins to provide enhanced functionality … these require patching to maintain stability and protect against security vulnerabilities
All systems and applications require maintenance … a website is not exempt. Website code, scripting languages and databases also need to be upgraded to increase page load speed, website performance, maintain version supportability, maintain compatibility and most importantly keep the website secure
Security vulnerabilities such as code execution, SQL injection, DoS and cross site scripting (XSS) have been identified in older PHP versions. We offer a range of currently supported PHP versions
We take the burden & risk of managing your PHP, CMS plugin upgrades & website maintenance
The Human Touch
Industry and target audience will influence whether your website design is conservative, extravagant or anywhere in between … for example – you wouldn’t expect a website for high end woman’s fashion to appear similar to that of a law firm’s website
This principle is this reason we not only design to target markets but ensure that human behaviour traits are accounted for in the website design and layout … sounds simple but it’s often overlooked
We incorporate website behavioural analysis into our builds … these include behaviour patterns, preferences, tastes and trends to ensure the end result aligns with your target market
Target market characteristics such as industry type, gender, demographic, social, cultural, socio-economic, and geographic are factors that influence web design variables such colour schemes, logos, fonts, graphics, layout themes, social media integration, content, language, interactivity, popups and usability
Technical Capabilities
Utilising the following technologies and languages we create websites that are easy to use with pages that load quickly, are mobile responsive and cross-browser compatible
Our experience in building websites ranges from brochure style informational sites to robust eCommerce and transactional database website applications
Our programming language expertise includes … PHP | MySQL | AJAX | Node.js | Angular.js | HTML5 | CSS | JavaScript | Bootstrap
We deploy the following frameworks with Content Management Systems (CMS) … WordPress | Joomla | Magento | Drupal | OpenCart
Website Consultancy
If your website isn’t achieving your objectives, be it attracting the attention of your potential customers, building a brand identity or communicating your information effectively, STROBE can review your current state and provide recommendations to resolve your challenges
Our Website Consultancy services are ideal for businesses requiring the following assistance:
Website keyword management
How to interpret your website statistics
How to ensure your content is relevant & easy to read
How to promote your website yourself
A strategy to improve search engine rankings
Website refresh or updates
Website, Internet & Intranet strategy
Website support, maintenance & security assessments
Troubleshooting & project recovery
Selling on the web, eCommerce platforms & payment gateway solutions
Our Approach to Web Design & Development
Define … gather customer goals and objectives, establish must-have deliverables, define customers market and understand customers target audience and demographics
Analyse … determine the best approach to achieve customer requirements and devise tailored solutions to meet overall objectives
Design & Build … site development focused on achieving objectives, visitor appeal, performance, security, currency, intuitiveness, calls to action, integration and manageability
Control … maintain standards, analytics assessments, customer documentation, training and support, reassess periodically against performance objectives
Maintain … rock solid high performance web hosting, website maintenance, security updates, website management and exemplary customer support … all delivered from our own high availability Infrastructure
Website Statistics
Website stats are perhaps the most under-utilised tool that a website owner has. Many owners do not understand what they are or that they have access to them, let alone read, understand and use them properly. Here’s a crash course, hopefully highlighting the benefits of using your website stats effectively, with a quick description of what the main informational components of your website stats are
So what are website statistics?
If you have website statistics installed and activated for your website, then all of the traffic to your website is recorded and saved to log files. Useful data is displayed via a website statistics package such as Google Analytics
How are website statistics useful to you?
Simply put they can help you determine how your website is performing at any point or over a period of time (trend data). And let’s face it, who doesn’t want to know how any of their business tools are performing? Your web stats can help you to answer questions such as:
Who is looking at my website? | Where are they coming from? | How do they get into my website and how do they leave? | What search terms did they use on search engines to find my website?
The answers to these basic questions can tell you a lot about how your website is performing. If the enquiries from your website are low, then it can tell you whether that is because the traffic to your website is low, or because the traffic you are getting is not converting into enquiries. If you do an advertising campaign then your stats will tell you the number of increased visitors to the website at that time, thus providing a measure of success of that advertising campaign
Reviewing your website statistics can help you monitor the performance of your website, provide trends over time and help you plan for your website’s future growth and development
Database Integration
Database’s provide easy updating of your site content and facilitate integration of your website into your line of business applications, reducing administration overheads and double handling
A database can provide the following benefits:
- Customer database
Customer feedback collection
FAQ information
Business forms
Advertising & marketing
Project management tools
Product galleries
Business documents database
Search functionality
In house or customers training
Booking & ordering services
Events calendars & timetables
Content management
Email management
Selling products & services
Demonstrations & presentations
All our website builds include MySQL Database & we’re masters at MySQL administration
FAQ’s
Leadtimes can vary greatly depending on the complexity of the build, level of systems integration, eCommerce requirements, customer engagement etc … however, as a rule of thumb we like to have mock sites ready within 4-6 weeks max
Yes we can certainly review the site – whether or not it’s cost effective to repair or re-develop would be determined by the extent of the issues that currently exist … we’d obviously provide recommendations and a proposal after a free site assessment
Yes, we can perform copy writing and editing
You do. You retain 100% ownership at all times
All our builds include our SEO fundamentals package … whilst you cant expect overnight success with this it provides a very solid set of SEO as a starting point. For more advanced SEO options we’d discuss various SEO campaign options
All our sites builds are mobile responsive with custom mobile options available
No, if you’re a hosting customer with us – we do not charge for infrequent cosmetic changes
We provide Content Management System (CMS) training at the completion of the project. We also provide documentation for administrating and modifying your own content. Of course, if you get stuck then we’re happy to help out and provide some guidance
Absolutely, root access, FTP access, cPanel or Plesk control panels and obviously admin access to CMS. Post go-live we can have as little or as much involvement as you prefer
Yes, we recommend a face to face meeting … its important we understand your business, your customers & target audience as this is integral to the overall site design strategy
No there are no limits. We can provide guidance on the size of your site to meet your objectives but there is no limit to how large your site can be (or grow to)
Sure. Every business has their own specific application requirements to assist with business productivity, commercial effectiveness, supply chain automation and so on … our developers build all types of line of business web based apps that interface with your existing systems. The type of application development is very broad and can include integration with finance, supply chain, ERP and CRM systems. We could also develop you a stand-alone application that serves a discreet business purpose. Give us a call to discuss your objectives – we’d be happy to meet up for a no obligation free consultation
Yes indeed, we can register you domain names, make DNS changes, install your SSL Certificates, design and develop your Web site, provide CMS training, host, manage and maintain your Web site, provide web site security, provide web site analytics, manage your Search Engine Optimisation objectives, build your eCommerce platform, provide website management utilities, maintain your website databases, integrate your website with your line of business applications, provide your email hosting, provide your spam protection and of course manage your backups and data retention requirements
Best of all its all in-house, all provided by us (and only us) and it lives on our high availability Infrastructure right here in NZ
Service Portfolio 
Multiple Services, 1 Service Provider … how can we help you today?
Servers
Run your business apps and IT services from our VPS, Dedicated or Container Servers. Host your Servers on best of breed Hypervisor, Storage & High Availability Server Infrastructure. Cost effective, custom specifications and scalable on demand
HA Clusters
All compute services are delivered from our own High Availability clusters in Auckland. Our HA clusters are built for availability, reliability, scalability and performance. Our Infrastructure is 100% owned, built and operated by us
Platform as a Service (PaaS)
Test, Dev, Pre-Prod, Staging, UAT, QA … whatever your phase of the development lifecycle host your apps on our Platform as a Service (PaaS) and / or Database as a Service (DBaaS) Clusters. Focus on development without having to manage the underlying Infrastructure and middleware
Infrastructure as a Service (IaaS)
Cost effective, high availability, scalable Infrastructure on demand. Our Infrastructure as a Service (IaaS) offering eliminates capital investment and operational overhead, is fully customisable and super secure with amazing performance
Containers
Containers are highly portable and offer the best density on a hardware to application ratio … this delivers great scalability and ensures they’re a viable proposition particularly with application development
Storage as a Service (StaaS)
Enterprise Block, Object & File Storage built on high performance fault tolerant Storage clusters for your Servers, Databases and everyday business Storage requirements
IT Managed Services & Operations Management
STROBE’s proactive IT Managed Services provides fixed cost, guaranteed resource availability and “all you can eat” IT management with unlimited scope options – reach out to STROBE, your experts for IT Managed Services
Strategic Management
Owners of your IT leadership and strategic management. Valued partners for solution architecture design, service delivery, IT cost out opportunities and overall strategic direction
About Us
Check out a bit about who we are and what we care about, our values, technologies and datacentres
Consultancy & Project Management
IT Consulting, Project and Programme Management expertise for your next IT project. Also offering consultancy for LEAN Six Sigma, IT licensing, auditing, PCI and IT industry compliance
IT Operations & Support
For all your IT operations, systems administration, Infrastructure management, end user client support, maintenance break / fix, systems integration and networking requirements
Lifecycle Management
Our IT infrastructure and asset lifecycle programme management includes asset refresh, firmware upgrades, version controls, patching schedules and functionality enhancements for all hardware, software, platforms, appliances and toolsets. Call us today and avoid a situation where your business is hamstrung by legacy systems that haven’t been maintained or upgraded
Change Management
Disciplined, mature IT Change Management eliminates human error which is the number 1 reason for IT failures. Adopt a change control process and avoid unnecessary disruption from failed changes
Internet Service Provider
Fast, reliable, UFB Fibre Broadband and dedicated, uncontended Business grade Fibre Internet circuits. All links are monitored and include unlimited data, no contracts, no install charge, no shaping and plenty of optional extras
Managed Networks & Firewalls
Network design, build, integration, monitoring and management services for LAN, WAN, Firewalls, Routers, WiFi, VPN’s, Load balancing, Proxy and Content Management. Specialist Managed Network service for customers who value performance, traffic optimisation and robust network security
Wide Area Networks
Multi-site inter-connectivity providing private, dedicated, layer 3 WAN services. Best in class networking performance for your site locations
VoIP & Cloud PBX
Our Enterprise grade Cloud PBX services offer high performance, amazing quality, secure, reliable Voice over Internet Protocol (VoIP) communications. Super flexible calling and call routing options to suit every business size and Voice requirements
Email Hosting
Email services rivalling Office 365 functionality with all the bells and whistles you’d expect from a modern Email solution. Plenty of configuration options from our secure, high availability hosted Email service
Phone Numbers
New or existing local, regional or international phone numbers and free-call numbers available with custom phone number selection. Significant cost savings and numerous VoIP end point options available from IP handsets, Softphones, SIP on cell phone and analogue telephone adapters to choose from
Cyber Security
Check out our Cyber Security offerings and why this is important to your business. Everything from Security and risk assessments, Security breach remediation and vulnerability scanning from perimeter to end points. Chat to us on how we manage, monitor, report & maintain security operations
Virtual Private Networks (VPN)
Still the most secure, cost effective and seamless method for external remote access to internally (or externally) hosted business resources. We provide robust Virtual Private Network as a Service (VPNaaS) gateways providing secure, encrypted VPN tunnels for always on site-to-site VPN’s or on demand client based VPN access
SSL Certificates
A must have for any website. Protect your website, improve customer perception and increase customer visitation with SSL encryption. Get yourself a cost effective certificate today
Network & Perimeter Security
Network security is a vital component of your overall Cyber Security posture. Not just Internet and perimeter but internal Local Area Networks (LAN’s) … have a chat to us about our Managed Firewall and Managed Networks & Security services to safeguard your IT assets, data and intellectual property
Web Design & Development
Custom website design and development including mobile responsive and eCommerce built on modern Open Source PHP frameworks with Content Management Systems (CMS). Also offering Website performance optimisation, repairs, maintenance, security, CMS training and cosmetic content changes
Web Hosting
World class, high performance Web Hosting on our High Availability Cluster with industry leading cPanel or Plesk control panel options. Flexible, cost effective, managed or unmanaged hosting plans to choose from with plenty of bundled extras
Domain Names
A domain name will instantly make your business appear more professional, trustworthy and add credibility. Endless domain name extensions to choose from. Domain registration includes unlimited DNS changes and support. Speak to us today about registering your new domain name
Business Continuity & Disaster Recovery (BC/DR)
Despite the threat of natural disasters and significant business disruption, BC / DR is something NZ business is yet to fully embrace. We provide IT risk consultancy and BC / DR solutions to ensure your downtime is eliminated or minimised and business operations are restored quickly
Backups
Our Cloud Backup as a Service (BaaS) eliminates capital expenditure on backup Infrastructure and avoids the administrative headaches of managing backups. Backup data is housed on our High Availability clusters, is replicated to a secondary Datacentre and all backup solutions receive custom scheduling, custom data retention periods and data restore testing as standard