Web Development

  • Cost effective, bespoke Web design & development

  • Web application development & systems integration

  • Mobile responsive website design

  • eCommerce & payment solutions

  • Website management, maintenance, support & hosting

  • Content Management System (CMS) development & training

  • Website consultancy, security & performance optimisation

Website Design & Development

STROBE provides quality, cost effective, bespoke web design and development from brochure sites and eCommerce sites to web applications that are integrated into your line of business applications

We work closely with your business to understand customer requirements, determine target markets and define performance objectives … all of which drives the custom design and development approach

Even our most basic of website packages includes a mobile responsive site, Content Management System (CMS) and CMS training, database integration, SEO fundamentals, Google Analytics and a secure SSL certificate

Upon completion of your website we provide professional website hosting, site maintenance, upgrades and security patching, support and free ongoing cosmetic changes

Web Application Development & Systems Integration

The web browser has become the standard user interface for modern business applications

We build web based applications that interface with your existing line of business applications and databases

We’ve got you covered … from workflow systems, reporting tools, knowledge management databases, supply chain solutions and all sorts of custom built web services to automate business processes, eliminate duplication and deliver powerful reporting functionality

We never charge for any ongoing licensing and apps can have unlimited users with custom permissions and because they’re browser based you just log on and away you go … no need for any software installation or minimum PC requirements

Web application development projects are managed from end to end and customers are provided with training, documentation and ongoing support and maintenance post implementation

We have talented developers & systems engineers proficient in managing your end to end web application build. Get in touch today to discuss your ideas & requirements

Website Maintenance

Keeping your website up to date is super important as content can become out of date very quickly. Websites should be reviewed and updated regularly to ensure content is still relevant, current, informative and accurate. STROBE create websites that allow customers to update content themselves or we can manage those updates for you

Hacked websites are a lot more common than you might think. Website security upgrades are absolutely necessary for commonly used CMS frameworks. Most CMS sites use 3rd party plugins to provide enhanced functionality … these require patching to maintain stability and protect against security vulnerabilities

All systems and applications require maintenance … a website is not exempt. Website code, scripting languages and databases also need to be upgraded to increase page load speed, website performance, maintain version supportability, maintain compatibility and most importantly keep the website secure

Security vulnerabilities such as code execution, SQL injection, DoS and cross site scripting (XSS) have been identified in older PHP versions. We offer a range of currently supported PHP versions

We take the burden & risk of managing your PHP, CMS plugin upgrades & website maintenance

The Human Touch

Industry and target audience will influence whether your website design is conservative, extravagant or anywhere in between … for example – you wouldn’t expect a website for high end woman’s fashion to appear similar to that of a law firm’s website

This principle is this reason we not only design to target markets but ensure that human behaviour traits are accounted for in the website design and layout … sounds simple but it’s often overlooked

We incorporate website behavioural analysis into our builds … these include behaviour patterns, preferences, tastes and trends to ensure the end result aligns with your target market

Target market characteristics such as industry type, gender, demographic, social, cultural, socio-economic, and geographic are factors that influence web design variables such colour schemes, logos, fonts, graphics, layout themes, social media integration, content, language, interactivity, popups and usability

Technical Capabilities

Utilising the following technologies and languages we create websites that are easy to use with pages that load quickly, are mobile responsive and cross-browser compatible

Our experience in building websites ranges from brochure style informational sites to robust eCommerce and transactional database website applications

Our programming language expertise includes … PHP   |   MySQL   |   AJAX   |   Node.js   |   Angular.js   |   HTML5   |   CSS   |   JavaScript   |   Bootstrap

We deploy the following frameworks with Content Management Systems (CMS) … WordPress   |   Joomla   |   Magento    |   Drupal   |   OpenCart

Website Consultancy

If your website isn’t achieving your objectives, be it attracting the attention of your potential customers, building a brand identity or communicating your information effectively, STROBE can review your current state and provide recommendations to resolve your challenges

Our Website Consultancy services are ideal for businesses requiring the following assistance:

  • Website keyword management

  • How to interpret your website statistics

  • How to ensure your content is relevant & easy to read

  • How to promote your website yourself

  • A strategy to improve search engine rankings

  • Website refresh or updates

  • Website, Internet & Intranet strategy

  • Website support, maintenance & security assessments

  • Troubleshooting & project recovery

  • Selling on the web, eCommerce platforms & payment gateway solutions


Our Approach to Web Design & Development

Define … gather customer goals and objectives, establish must-have deliverables, define customers market and understand customers target audience and demographics

Analyse … determine the best approach to achieve customer requirements and devise tailored solutions to meet overall objectives

Design & Build … site development focused on achieving objectives, visitor appeal, performance, security, currency, intuitiveness, calls to action, integration and manageability

Control … maintain standards, analytics assessments, customer documentation, training and support, reassess periodically against performance objectives

Maintain … rock solid high performance web hosting, website maintenance, security updates, website management and exemplary customer support … all delivered from our own high availability Infrastructure

Website Statistics

Website stats are perhaps the most under-utilised tool that a website owner has. Many owners do not understand what they are or that they have access to them, let alone read, understand and use them properly. Here’s a crash course, hopefully highlighting the benefits of using your website stats effectively, with a quick description of what the main informational components of your website stats are

So what are website statistics?

If you have website statistics installed and activated for your website, then all of the traffic to your website is recorded and saved to log files. Useful data is displayed via a website statistics package such as Google Analytics

How are website statistics useful to you?

Simply put they can help you determine how your website is performing at any point or over a period of time (trend data). And let’s face it, who doesn’t want to know how any of their business tools are performing? Your web stats can help you to answer questions such as:

Who is looking at my website?  |  Where are they coming from?  |  How do they get into my website and how do they leave?  |  What search terms did they use on search engines to find my website?

The answers to these basic questions can tell you a lot about how your website is performing. If the enquiries from your website are low, then it can tell you whether that is because the traffic to your website is low, or because the traffic you are getting is not converting into enquiries. If you do an advertising campaign then your stats will tell you the number of increased visitors to the website at that time, thus providing a measure of success of that advertising campaign

Reviewing your website statistics can help you monitor the performance of your website, provide trends over time and help you plan for your website’s future growth and development

    Database Integration

Database’s provide easy updating of your site content and facilitate integration of your website into your line of business applications, reducing administration overheads and double handling

A database can provide the following benefits:

  • Customer database

  • Customer feedback collection

  • FAQ information

  • Business forms

  • Advertising & marketing

  • Project management tools

  • Product galleries

  • Business documents database

  • Search functionality

  • In house or customers training

  • Booking & ordering services

  • Events calendars & timetables

  • Content management

  • Email management

  • Selling products & services

  • Demonstrations & presentations

All our website builds include MySQL Database & we’re masters at MySQL administration


Leadtimes can vary greatly depending on the complexity of the build, level of systems integration, eCommerce requirements, customer engagement etc … however, as a rule of thumb we like to have mock sites ready within 4-6 weeks max

Yes we can certainly review the site – whether or not it’s cost effective to repair or re-develop would be determined by the extent of the issues that currently exist … we’d obviously provide recommendations and a proposal after a free site assessment

Yes, we can perform copy writing and editing

All our builds include our SEO fundamentals package … whilst you cant expect overnight success with this it provides a very solid set of SEO as a starting point. For more advanced SEO options we’d discuss various SEO campaign options

All our sites builds are mobile responsive with custom mobile options available

No, if you’re a hosting customer with us – we do not charge for infrequent cosmetic changes

We provide Content Management System (CMS) training at the completion of the project. We also provide documentation for administrating and modifying your own content. Of course, if you get stuck then we’re happy to help out and provide some guidance

Absolutely, root access, FTP access, cPanel or Plesk control panels and obviously admin access to CMS. Post go-live we can have as little or as much involvement as you prefer

Yes, we recommend a face to face meeting … its important we understand your business, your customers & target audience as this is integral to the overall site design strategy

No there are no limits. We can provide guidance on the size of your site to meet your objectives but there is no limit to how large your site can be (or grow to)

Sure. Every business has their own specific application requirements to assist with business productivity, commercial effectiveness, supply chain automation and so on … our developers build all types of line of business web based apps that interface with your existing systems. The type of application development is very broad and can include integration with finance, supply chain, ERP and CRM systems. We could also develop you a stand-alone application that serves a discreet business purpose.  Give us a call to discuss your objectives – we’d be happy to meet up for a no obligation free consultation

Yes indeed, we can register you domain names, make DNS changes, install your SSL Certificates, design and develop your Web site, provide CMS training, host, manage and maintain your Web site, provide web site security, provide web site analytics, manage your Search Engine Optimisation objectives, build your eCommerce platform, provide website management utilities, maintain your website databases, integrate your website with your line of business applications, provide your email hosting, provide your spam protection and of course manage your backups and data retention requirements

Best of all its all in-house, all provided by us (and only us) and it lives on our high availability Infrastructure right here in NZ

Service Portfolio       

Multiple Services, 1 Service Provider … how can we help you today?



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