Web Development

  • Cost effective, bespoke Web design & development

  • Web application development & systems integration

  • Mobile responsive website design

  • eCommerce & payment solutions

  • Website management, maintenance, support & hosting

  • Content Management System (CMS) development & training

  • Website consultancy, security & performance optimisation

Website Design & Development
Web Application Development
Website Maintenance
Technical Capabilities
Website Consultancy
Our Approach
Website Statistics
Database Integration

Website Design & Development

STROBE provides quality, cost effective, bespoke web design and development from brochure sites and eCommerce sites to web applications that are integrated into your line of business applications

We work closely with your business to understand customer requirements, determine target markets and define performance objectives … all of which drives the custom design and development approach

Even our most basic of website packages includes a mobile responsive site, Content Management System (CMS) and CMS training, database integration, SEO fundamentals, Google Analytics and a secure SSL certificate

Upon completion of your website we provide professional website hosting, site maintenance, upgrades and security patching, support and free ongoing cosmetic changes

Web Application Development & Systems Integration

The web browser has become the standard user interface for modern business applications

We build web based applications that interface with your existing line of business applications and databases

We’ve got you covered … from workflow systems, reporting tools, knowledge management databases, supply chain solutions and all sorts of custom built web services to automate business processes, eliminate duplication and deliver powerful reporting functionality

We never charge for any ongoing licensing and apps can have unlimited users with custom permissions and because they’re browser based you just log on and away you go … no need for any software installation or minimum PC requirements

Web application development projects are managed from end to end and customers are provided with training, documentation and ongoing support and maintenance post implementation

We have talented developers & systems engineers proficient in managing your end to end web application build. Get in touch today to discuss your ideas & requirements

Website Maintenance

Keeping your website up to date is super important as content can become out of date very quickly. Websites should be reviewed and updated regularly to ensure content is still relevant, current, informative and accurate. STROBE create websites that allow customers to update content themselves or we can manage those updates for you

Hacked websites are a lot more common than you might think. Website security upgrades are absolutely necessary for commonly used CMS frameworks. Most CMS sites use 3rd party plugins to provide enhanced functionality … these require patching to maintain stability and protect against security vulnerabilities

All systems and applications require maintenance … a website is not exempt. Website code, scripting languages and databases also need to be upgraded to increase page load speed, website performance, maintain version supportability, maintain compatibility and most importantly keep the website secure

Security vulnerabilities such as code execution, SQL injection, DoS and cross site scripting (XSS) have been identified in older PHP versions. We offer a range of currently supported PHP versions

We take the burden & risk of managing your PHP, CMS plugin upgrades & website maintenance

The Human Touch

Industry and target audience will influence whether your website design is conservative, extravagant or anywhere in between … for example – you wouldn’t expect a website for high end woman’s fashion to appear similar to that of a law firm’s website

This principle is this reason we not only design to target markets but ensure that human behaviour traits are accounted for in the website design and layout … sounds simple but it’s often overlooked

We incorporate website behavioural analysis into our builds … these include behaviour patterns, preferences, tastes and trends to ensure the end result aligns with your target market

Target market characteristics such as industry type, gender, demographic, social, cultural, socio-economic, and geographic are factors that influence web design variables such colour schemes, logos, fonts, graphics, layout themes, social media integration, content, language, interactivity, popups and usability

Technical Capabilities

Utilising the following technologies and languages we create websites that are easy to use with pages that load quickly, are mobile responsive and cross-browser compatible

Our experience in building websites ranges from brochure style informational sites to robust eCommerce and transactional database website applications

Our programming language expertise includes … PHP   |   MySQL   |   AJAX   |   Node.js   |   Angular.js   |   HTML5   |   CSS   |   JavaScript   |   Bootstrap

We deploy the following frameworks with Content Management Systems (CMS) … WordPress   |   Joomla   |   Magento    |   Drupal   |   OpenCart

Website Consultancy

If your website isn’t achieving your objectives, be it attracting the attention of your potential customers, building a brand identity or communicating your information effectively, STROBE can review your current state and provide recommendations to resolve your challenges

Our Website Consultancy services are ideal for businesses requiring the following assistance:

  • Website keyword management

  • How to interpret your website statistics

  • How to ensure your content is relevant & easy to read

  • How to promote your website yourself

  • A strategy to improve search engine rankings

  • Website refresh or updates

  • Website, Internet & Intranet strategy

  • Website support, maintenance & security assessments

  • Troubleshooting & project recovery

  • Selling on the web, eCommerce platforms & payment gateway solutions


Our Approach to Web Design & Development

Define … gather customer goals and objectives, establish must-have deliverables, define customers market and understand customers target audience and demographics

Analyse … determine the best approach to achieve customer requirements and devise tailored solutions to meet overall objectives

Design & Build … site development focused on achieving objectives, visitor appeal, performance, security, currency, intuitiveness, calls to action, integration and manageability

Control … maintain standards, analytics assessments, customer documentation, training and support, reassess periodically against performance objectives

Maintain … rock solid high performance web hosting, website maintenance, security updates, website management and exemplary customer support … all delivered from our own high availability Infrastructure

Website Statistics

Website stats are perhaps the most under-utilised tool that a website owner has. Many owners do not understand what they are or that they have access to them, let alone read, understand and use them properly. Here’s a crash course, hopefully highlighting the benefits of using your website stats effectively, with a quick description of what the main informational components of your website stats are

So what are website statistics?

If you have website statistics installed and activated for your website, then all of the traffic to your website is recorded and saved to log files. Useful data is displayed via a website statistics package such as Google Analytics

How are website statistics useful to you?

Simply put they can help you determine how your website is performing at any point or over a period of time (trend data). And let’s face it, who doesn’t want to know how any of their business tools are performing? Your web stats can help you to answer questions such as:

Who is looking at my website?  |  Where are they coming from?  |  How do they get into my website and how do they leave?  |  What search terms did they use on search engines to find my website?

The answers to these basic questions can tell you a lot about how your website is performing. If the enquiries from your website are low, then it can tell you whether that is because the traffic to your website is low, or because the traffic you are getting is not converting into enquiries. If you do an advertising campaign then your stats will tell you the number of increased visitors to the website at that time, thus providing a measure of success of that advertising campaign

Reviewing your website statistics can help you monitor the performance of your website, provide trends over time and help you plan for your website’s future growth and development

    Database Integration

Database’s provide easy updating of your site content and facilitate integration of your website into your line of business applications, reducing administration overheads and double handling

A database can provide the following benefits:

  • Customer database

  • Customer feedback collection

  • FAQ information

  • Business forms

  • Advertising & marketing

  • Project management tools

  • Product galleries

  • Business documents database

  • Search functionality

  • In house or customers training

  • Booking & ordering services

  • Events calendars & timetables

  • Content management

  • Email management

  • Selling products & services

  • Demonstrations & presentations

All our website builds include MySQL Database & we’re masters at MySQL administration


Leadtimes can vary greatly depending on the complexity of the build, level of systems integration, eCommerce requirements, customer engagement etc … however, as a rule of thumb we like to have mock sites ready within 4-6 weeks max

Yes we can certainly review the site – whether or not it’s cost effective to repair or re-develop would be determined by the extent of the issues that currently exist … we’d obviously provide recommendations and a proposal after a free site assessment

Yes, we can perform copy writing and editing

All our builds include our SEO fundamentals package … whilst you cant expect overnight success with this it provides a very solid set of SEO as a starting point. For more advanced SEO options we’d discuss various SEO campaign options

All our sites builds are mobile responsive with custom mobile options available

No, if you’re a hosting customer with us – we do not charge for infrequent cosmetic changes

We provide Content Management System (CMS) training at the completion of the project. We also provide documentation for administrating and modifying your own content. Of course, if you get stuck then we’re happy to help out and provide some guidance

Absolutely, root access, FTP access, cPanel or Plesk control panels and obviously admin access to CMS. Post go-live we can have as little or as much involvement as you prefer

Yes, we recommend a face to face meeting … its important we understand your business, your customers & target audience as this is integral to the overall site design strategy

No there are no limits. We can provide guidance on the size of your site to meet your objectives but there is no limit to how large your site can be (or grow to)

Sure. Every business has their own specific application requirements to assist with business productivity, commercial effectiveness, supply chain automation and so on … our developers build all types of line of business web based apps that interface with your existing systems. The type of application development is very broad and can include integration with finance, supply chain, ERP and CRM systems. We could also develop you a stand-alone application that serves a discreet business purpose.  Give us a call to discuss your objectives – we’d be happy to meet up for a no obligation free consultation

Yes indeed, we can register you domain names, make DNS changes, install your SSL Certificates, design and develop your Web site, provide CMS training, host, manage and maintain your Web site, provide web site security, provide web site analytics, manage your Search Engine Optimisation objectives, build your eCommerce platform, provide website management utilities, maintain your website databases, integrate your website with your line of business applications, provide your email hosting, provide your spam protection and of course manage your backups and data retention requirements

Best of all its all in-house, all provided by us (and only us) and it lives on our high availability Infrastructure right here in NZ

Service Portfolio       

Multiple Services, 1 Service Provider … how can we help you today?


Run your business apps and IT services from our VPS, Dedicated or Container Servers. Host your Servers on best of breed Hypervisor, Storage & High Availability Server Infrastructure. Cost effective, custom specifications and scalable on demand

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HA Clusters

All compute services are delivered from our own High Availability clusters in Auckland. Our HA clusters are built for availability, reliability, scalability and performance. Our Infrastructure is 100% owned, built and operated by us

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Platform as a Service (PaaS)

Test, Dev, Pre-Prod, Staging, UAT, QA … whatever your phase of the development lifecycle host your apps on our Platform as a Service (PaaS) and / or Database as a Service (DBaaS) Clusters. Focus on development without having to manage the underlying Infrastructure and middleware

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Infrastructure as a Service (IaaS)

Cost effective, high availability, scalable Infrastructure on demand. Our Infrastructure as a Service (IaaS) offering eliminates capital investment and operational overhead, is fully customisable and super secure with amazing performance

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Containers are highly portable and offer the best density on a hardware to application ratio … this delivers great scalability and ensures they’re a viable proposition particularly with application development

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Storage as a Service (StaaS)

Enterprise Block, Object & File Storage built on high performance fault tolerant Storage clusters for your Servers, Databases and everyday business Storage requirements

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IT Managed Services & Operations Management

STROBE’s proactive IT Managed Services provides fixed cost, guaranteed resource availability and “all you can eat” IT management with unlimited scope options – reach out to STROBE, your experts for IT Managed Services

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Strategic Management

Owners of your IT leadership and strategic management. Valued partners for solution architecture design, service delivery, IT cost out opportunities and overall strategic direction 

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About Us

Check out a bit about who we are and what we care about, our values, technologies and datacentres

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Consultancy & Project Management

IT Consulting, Project and Programme Management expertise for your next IT project. Also offering consultancy for LEAN Six Sigma, IT licensing, auditing, PCI and IT industry compliance 

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IT Operations & Support

For all your IT operations, systems administration, Infrastructure management, end user client support, maintenance break / fix, systems integration and networking requirements

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Lifecycle Management 

Our IT infrastructure and asset lifecycle programme management includes asset refresh, firmware upgrades, version controls, patching schedules and functionality enhancements for all hardware, software, platforms, appliances and toolsets. Call us today and avoid a situation where your business is hamstrung by legacy systems that haven’t been maintained or upgraded 

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Change Management 

Disciplined, mature IT Change Management eliminates human error which is the number 1 reason for IT failures. Adopt a change control process and avoid unnecessary disruption from failed changes

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Internet Service Provider

Fast, reliable, UFB Fibre Broadband and dedicated, uncontended Business grade Fibre Internet circuits. All links are monitored and include unlimited data, no contracts, no install charge, no shaping and plenty of optional extras

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Managed Networks & Firewalls

Network design, build, integration, monitoring and management services for LAN, WAN, Firewalls, Routers, WiFi, VPN’s, Load balancing, Proxy and Content Management. Specialist Managed Network service for customers who value performance, traffic optimisation and robust network security

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Wide Area Networks

Multi-site inter-connectivity providing private, dedicated, layer 3 WAN services. Best in class networking performance for your site locations

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VoIP & Cloud PBX

Our Enterprise grade Cloud PBX services offer high performance, amazing quality, secure, reliable Voice over Internet Protocol (VoIP) communications. Super flexible calling and call routing options to suit every business size and Voice requirements 

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Email Hosting

Email services rivalling Office 365 functionality with all the bells and whistles you’d expect from a modern Email solution. Plenty of configuration options from our secure, high availability hosted Email service

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Phone Numbers 

New or existing local, regional or international phone numbers and free-call numbers available with custom phone number selection. Significant cost savings and numerous VoIP end point options available from IP handsets, Softphones, SIP on cell phone and analogue telephone adapters to choose from

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Cyber Security

Check out our Cyber Security offerings and why this is important to your business. Everything from Security and risk assessments, Security breach remediation and vulnerability scanning from perimeter to end points. Chat to us on how we manage, monitor, report & maintain security operations

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Virtual Private Networks (VPN)

Still the most secure, cost effective and seamless method for external remote access to internally (or externally) hosted business resources. We provide robust Virtual Private Network as a Service (VPNaaS) gateways providing secure, encrypted VPN tunnels for always on site-to-site VPN’s or on demand client based VPN access

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SSL Certificates

A must have for any website. Protect your website, improve customer perception and increase customer visitation with SSL encryption. Get yourself a cost effective certificate today 

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Network & Perimeter Security

Network security is a vital component of your overall Cyber Security posture. Not just Internet and perimeter but internal Local Area Networks (LAN’s) … have a chat to us about our Managed Firewall and Managed Networks & Security services to safeguard your IT assets, data and intellectual property

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Web Design & Development 

Custom website design and development including mobile responsive and eCommerce built on modern Open Source PHP frameworks with Content Management Systems (CMS). Also offering Website performance optimisation, repairs, maintenance, security, CMS training and cosmetic content changes

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Web Hosting 

World class, high performance Web Hosting on our High Availability Cluster with industry leading cPanel or Plesk control panel options. Flexible, cost effective, managed or unmanaged hosting plans to choose from with plenty of bundled extras

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Domain Names

A domain name will instantly make your business appear more professional, trustworthy and add credibility. Endless domain name extensions to choose from. Domain registration includes unlimited DNS changes and support. Speak to us today about registering your new domain name

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Business Continuity & Disaster Recovery (BC/DR)

Despite the threat of natural disasters and significant business disruption, BC / DR is something NZ business is yet to fully embrace. We provide IT risk consultancy and BC / DR solutions to ensure your downtime is eliminated or minimised and business operations are restored quickly

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Our Cloud Backup as a Service (BaaS) eliminates capital expenditure on backup Infrastructure and avoids the administrative headaches of managing backups. Backup data is housed on our High Availability clusters, is replicated to a secondary Datacentre and all backup solutions receive custom scheduling, custom data retention periods and data restore testing as standard

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